Social Media

John Austin has carried out significant research on the use of Social Networking such as  and , and also other Social Media tools, to inform the public transport industry's customers, and to promote sustainable travel.  He has published on the subject in Local Transport Today's special 2010 supplement on Intelligent Transport Systems, and spoke at Travel2020 in October 2010.

Austin Analytics can advise on strategies for using Social Networking and Social Media tools to grow transport businesses and to support LTP objectives. 

View John's IIID September 2011 presentation on the use of Facebook and Twitter by the UK & Ireland public transport industry in the severe winter weather of 2010/11: very timely as another severe winter is predicted this year  (IIID is the International Institute of Information Design, based in Vienna, Austria).