Leisure Transport

• We were part of a team designing and providing content to a website giving public transport information for visitors to a National Park.

• John Austin started his transport career on National Bus Company's two-year Senior Management Training Scheme, based at what was then United (now Arriva) in North-East England. During two weeks managing United's Loftus depot John had the idea of a leisure-based Sunday bus service running across the North Yorkshire Moors on roads never-before served by bus. He persuaded United's management that it would be a commercial success and on its first day of operation, in summer 1980, the 700 - Moorsrider service, as it was known, carried a full load of passengers. After John moved on from United others at the North Yorkshire National Park Authority took the concept over and radically developed and expanded it over the years. Today, 30 years later, Moorsbus, the successor to Moorsrider, is extremely well-known with visitors and in the industry, and goes from strength to strength. The route that John introduced is still the 'spine' of the Moorsbus network.
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